I will admit it:
I love the 2009 Gap Holiday ads. And I think I may be the only one. Everyone I've spoken to thinks they are campy, cheesy, or just plain annoying. All I know is, for some reason, I will sit and watch these Gap Holiday ads straight through - even if I was about to leave the room. Seriously, every one in the campaign appeals to me. Why, you ask? I'm not sure. Perhaps because they're fun. Or maybe because I like watching these cheesy dance/cheer routines (I was a sucker for Bring It On when the first one came out). And I never YouTube anything, but I've actually YouTubed these commercials. And by doing so, I even actually listened to their cheer - and discovered they were arguing why clothes from Gap are better than electronics as gifts! I mean, I can respect that; they just say flat out, this is what we think, and this is what you should think. It's not a clever message, really straightforward. It's a clever (at least entertaining) delivery to say the least. And I like it! I think they're just fun, and a nice change from the usual horrible holiday ads. (Need I bring up the "Whiskers saved Christmas" cat food ad that makes me dive for the remote? Or perhaps the ridiculous, annoying, kind of creepy Old Navy holiday ads - with their weird Supermodelquins? CREEEEEEEEPYYYYY)
I know Gap is on the downfall. But you've got to admit, they have nailed down their brand of commercials. they've practically patented the dance-routine-as-a-commercial thing. You know you remember the khaki ad they did years ago. So while Gap itself may not be what the public wants, and I personally (now that I think about it) have never bought a thing for myself from Gap, I still love the commercials. So what if their advertising is so much cooler than their clothes? So what if their brand doesn't line up in marketing and product? Finally, a company that entertains before they sell - haha, probably why they are going out of business. But hey, what does it matter? I'm entertained. And I shall never be without those peppy little Gap ads with the wonders of YouTube.
So thanks Gap, for entertaining me with your cheesy, campy, but awesome 2009 Holiday ads. Even if I'm the only one that thinks so.
http://www.youtube.com/watch?v=oVMPWlWDvsI
The original - I love the part where they're walking back-to-back and low-fiving...I'm not sure why...maybe because high-fives and all their affiliates are awesome?
http://www.youtube.com/watch?v=SzwsEMd9iBo
The kid version of the 2009 Holiday ads. admittedly a little creepy/wrong, but come on! Still catchy, "How cute are these boots?!" And P.S., I'm scared of/love the little girl who does the 'I'm watching you' motion....she screams later in the commercial, and it looks terrifying.
http://www.youtube.com/watch?v=knW1hGwmEXQ
The Khaki ad - you know you remember it.
http://www.youtube.com/watch?v=d4Hu6up9Xng
The Mellow Yellow ad - cute, entertaining, but if you're ultimately trying to sell clothes, why does everyone look like they're wearing the most boring things that have ever been created. I mean come on, they look like scrubs!
http://www.youtube.com/watch?v=MDg50IUYPKE
You know your commercial is awesome when people recreate it and post it on YouTube.
